Today's most popular promotional items and their many uses to unlock your brand

  • Jan 23, 2023

Today's most popular promotional items and their many uses to unlock your brand

Promotional items are a great way to build brand awareness. They can be used in so many ways and they are very popular with consumers. The most common promotional items include pens, bags, drinkware, technology & office accessories, health and wellness items and outdoor items. Promotional Apparel is also a popular choice for many businesses because it's something that people use every day. Here are some reasons why promotional items are so effective for your business:

Promotional items are a great way to build brand awareness.

Promotional items are a great way to build brand awareness and get your name in front of people. If you’re looking to promote your brand, the right promotional products will help you get there.

When it comes to choosing a product for a giveaway, think about how the item will be used by the recipient. Is it something that can be kept for years, or is it disposable? This will help determine which type of product is best suited for your needs. We have many different types of promotional items available, so if you're not sure which one would work best for you, don't hesitate to reach out!

Why are they so popular?

The power of promotional items is in their versatility. They can be used as incentives, giveaways, and more. Most importantly though, they’re affordable and easy to order!

Promotional products are so popular because they have so many uses:

  • Incentives: Promotional products make excellent incentives for employees, customers or students. It doesn’t matter if you own a business or work at one; chances are there will be times when you need to reward others for their hard work and effort.

  • Giveaways: You don’t always have to give away a full-sized product just because someone has earned something—you can also get creative with packaging or product size for those smaller occasions like birthdays or holidays where you want something special but don’t want to break the bank on an expensive gift (or maybe even just want something that fits into your budget).

  • Trade show: These days trade shows can cost thousands upon thousands of dollars just in booth fees alone, so why not take advantage of this opportunity by filling up some goodie bags with some useful items? Promotional products are perfect for trade shows since most attendees will appreciate having something usefuland if you have the right item, it could attract more visitors to your booth.


Apparel is a great promotional item because it can be used by any company and is frequently worn by customers and employees. Not only do they promote your brand, but they also generate revenue. You can choose from many different styles of apparel such as t-shirts, hats and jackets. The best part about apparel is that you can customize them with your logo and colors to make them unique for your business!


Pens are a great way to promote your brand. They’re affordable, easy to distribute and customize, and can be used at trade shows, conferences or as giveaways. There are many different types of pens from which to choose: plastic ballpoint pens that come in lots of colors; gel ink pens with bold colors; rollerball pens with thick lines; or even mechanical pencils that write smoothly on paper.

You might think that only businesses use promotional products, but people also use them! Even if you don't own a business yet—or if you're just starting out—you should consider getting some custom made-to-order items like these as part of your marketing strategy. They can help make connections between customers while also increasing brand awareness among potential customers who see the items being used by others around them every day!

Promotional Bags.

Promotional bags are a great way to promote your brand. They’re an easy and inexpensive way to get your logo out there, especially if you’re looking for something that can be used over and over again.

The versatility of promotional bags make them ideal for promoting just about anything – from conferences or trade shows, to sporting events, corporate gifts and more!

There are many different types of promotional bags available including:

  • Shoulder Bags - one size fits all with adjustable straps so they can fit any body type

  • Tote Bags - large enough to carry files or books but small enough to be thrown in a purse or briefcase easily as well - great for students!


Drinkware is a great way to promote your brand. Whether it's a tumbler, ceramic mug, or glass water bottle, drinkware can be used in both the home and workplace. If you're taking part in a trade show or other event, drinkware is an effective way of getting your logo out there. Drinkware comes in all shapes, sizes, and materials—from plastic straws to metal bottles—so there's something for everyone! With custom printing options available on most types of drinkware, you can get creative with designs that fit your brand aesthetic perfectly.

Technology & Office Accessories.

The best promotional products are the ones that your target audience will use frequently and can't get enough of. These items need to be durable, functional, unique, and useful. For example, a USB drive is an excellent choice because it's an item that every employee needs daily and most people don't want to keep track of multiple flash drives throughout their day. It’s also a relatively inexpensive way for you to make your brand more visible at home or in the office by putting it on display next to the computer.

Many companies like to give out branded mouse pads as giveaways because they're great for protecting devices from scratches while working on projects at home or in the office—especially if employees work with heavy machinery regularly! Another popular option is giving away desk clocks with your logo printed on them so everyone can see what time it is while they work hard all day long!

Health and Wellness Items.

Health and wellness items are a popular choice for promotional products as they can be used in a variety of ways. Our favorite examples include:

  • Pedometers are great for health-focused companies looking to promote healthy habits. They're also an excellent choice for weight loss programs, as they help the user keep track of their progress.

  • Stress balls (also known as squeeze balls) are another item that can be used by brands promoting health and wellness. Stress balls are a great way to encourage employees to take breaks throughout their workday and alleviate stress levels!

  • Branded water bottles can be customized with your brand name or logo, making them perfect gifts for new employees who prefer this type of drinking vessel over others like coffee mugs or paper cups (which doesn't look very professional).

Trade Show Giveaways.

Tradeshows are a great place to meet new customers and build relationships, so why not use your trade show giveaways as a way to promote your brand? Just like with other promotional items, it’s important to choose the right trade show giveaway for your marketing goals. For example, if you want to increase brand awareness or get more people in the door at your next event, then consider going with something that will leave a lasting impression on attendees. Items like custom water bottles or branded coasters could be useful here because they help people remember who gave them their gift while also providing them with something useful or fun (like water).

Outdoor Items.

This category is popular because it combines the functionality of a promotional product with the fun factor of a giveaway. The most obvious use for these items is to promote your company's involvement in activities like fishing, hiking, camping and hunting. However, there are many other uses for outdoor products as well: You can give them away at trade shows or conferences where you're targeting outdoorsy types (or people who just want to be seen as outdoorsy). You can also use them as incentives for employees who are fans of the great outdoors; they'll appreciate that you thought of something they'd actually want to use!


Promotional items are a great way to build brand awareness. They are often inexpensive and they can be used in many different ways. If you want to learn more about promotional items, check out our blog post on how they work and what they can do for your business!

  • Category: Lifestyle
  • Tags: Apparel, pens, bags, drinkware, office, technology, health and wellness, outdoor, trade show,
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